LOOP gives hope to all fruits and veggies by repurposing the outcasts of the food industry into awesome cold-pressed juices. That’s right, our juices are more than unique and exquisite blends of truly good stuff: they’re a solution to food waste.REALLY ?
No, we’re not dumpster divers that rummage through your neighbour’s garbage bin, nor do we use hairy grapes left on the shelves of your local market. We save produce discarded between the farm and the supermarket, at the distribution stage. Each bottle of LOOP juice is packed with over 1.5 kg of perfectly imperfect fruits and vegetables, and lots of love.
We also found a happy ending to our residual pulp. To close the loop, and to satisfy the whole family, we give our still very nutritious high-fiber pulp to a company that turns it into fabulous dog treats.
By drinking LOOP, we’ve filled up on vitamins, phytonutrients and minerals, while putting the landfills on a diet. So far, we’ve also collectively saved:
KG OF FRUITS & VEGETABLES
KG OF GREENHOUSE GAS EMISSIONS
194 465 970
LITERS OF WATER